A new report from Nielsen, the TV audience ratings and measurement people, shows that the number of people who watched TV at least once per month—a pretty low bar—declined from 90 percent of the population to 83 percent last year.
Proportionately, that means TV lost 8.5 percent of its audience in 2011. As many as 17 percent of people never watch TV, the survey of 28,000 consumers in 56 countries.
That’s a staggering loss of interest in a medium that in industrialized nations is regarded as a standard like electricity or hot running water.
The number of people watching video on a computer at least once per month is now higher, at 84 percent, than those watching TV.
I have yet to download and dig into the report. What I like about it though is that it’s a worldwide number and not just U.S.